For better or worse, people will inevitably change and sometimes companies and brands must change just as frequently- it's the way of the world and the way to success. When you're in a competitive industry (any), the last thing you want to be is stubborn/overly confident and only change when fallen revenue and loss of … Continue reading Russian Roulette: Be clear when reinventing yourself
You're watching a commercial or reading a product label and decide to invest in the product/service based on the information presented to you. Here's the gotcha- the product/service advertised doesn't meet your expectations, has crazy side effects or required you to unintentionally spend additional money. Whose problem is this? Initially it's the customer's problem. However, if … Continue reading THE TRUTH WILL SET YOU FREE: Marketing Laws are meant to be followed
Are you a leader or not? Your product and brand is worth choosing leadership, in some type of way. If you don't define your advantage and invest in driving it's success in a way that evolves to suit your market, you're choosing to eaten. Businesses please remember- The road less traveled has the most undiscovered … Continue reading Eat or be Eaten: Leadership and Warren Buffett and Sean Taylor on “Choosing”
As I listen to another entrepreneur explain how they feel like they're hitting their head against the wall, but doing everything they are supposed to do, I'm reminded of the last small businessman that shared those thoughts.....they were drowning too. There are thousands of conversations and research that can be found on what breeds success … Continue reading Choose Wisely: Is Your Business on a Path to Flourish? .. or Drown?
Tonight I caught up with a friend of mine who finished writing her first book and just needs it edited. The problem? She keeps finding editors who have horrible communication or charge full price for a half edit.....No bueno Bad service or a decline of product quality may be the result of a one-time mishap, … Continue reading Bad Business: Customers should NEVER feel your struggle
My uncle and I were strolling around Georgetown (DC) and we noticed some unique business signs. These signs weren't unique because of design but because of the personality and tone of their words. These words caught my attention and made me check out the restaurant/shop to see what it actually had to offer. Mission accomplished! Do … Continue reading Talk that Talk to me! Make your Brand Voice a Competitive Advantage
It's Friday and it's 6:40 pm. I'm rushing out of a cab at JFK airport to catch a 7:00 pm flight (thanks NYC traffic and a stalled E train). Impossible? Yes, however, I was NOT missing that flight. Wearing a business suit and my Pumas, I hauled my butt to the Delta kiosk, pleaded to … Continue reading If You Don’t Know How Then Watch Me Do it! Create marketing campaigns worth GOLD
As I explained to my dad my idea to do a soft launch of my blog, I inadvertently shared my previous fear of my writing being hated and thought of as worthless. Well... BYE FEAR. Erykah Badu once said "Keep in mind I'm an artist, and I'm sensitive about my sh@#". She may have said … Continue reading “I’m an artist… and I’m sensitive about my ish” : Does sensitivity have a place in business?
Coming up with a slogan (your hook) that gets ingrained in people's memory and rolls off their tongues is ALWAYS the goal. Catchy slogans, hooks or wordplay can expedite your brand's awareness, but watch your mouth because even the slightest misinterpretation can impact your brand negatively. I'm not a lyricist but I'm pretty good with wordplay. As … Continue reading Wordplay: Can people take your HOOK and hang you?
It's been officially 2 weeks since my test projects kicked off. While the Marketing Consulting piece (Cliqstan) was thought to be the harder of the two projects to make successful, I'm finding that developing a new blog in an era where there are millions of blogs is the most trying. Sure marketing consultants are a … Continue reading Dig Deeper and Think Differently: Test Projects Week 2 Update
Today is January 9, 2017 and it's been a while since I've blogged here. The purpose for me writing today? To connect passions of mine. Marketing and connecting with people in through meaningful moments, hobbies, shared circumstances or future goals are things I care about deeply. These are the things that bring me joy professionally … Continue reading Testing, Testing! New Projects Blog
How far are you willing to go to get what you need to survive as a business (legally of course)? Would you be willing to step outside of your industry's norm to achieve your business goals? Would you do it if there's a chance your desired company image could completely change? Let me start by … Continue reading You’re not in Kansas anymore: When you have to step outside of the norm for success (Italian style!)
As I scroll down Instagram and keep scrolling only to find myself still on the same post because it's a freaking 4 page letter......... (still scrolling.......) Wait, what are you talking about? Nope, not reading all that! <------ Both undesirable reactions for business owners hoping to engage their audience, but both TRUTHFUL and COMMON reactions … Continue reading Hello Long Winded! I seem to have missed your point (The art of the quick hit)
As I stuff my mouth with these cookies from a back alley cookie joint named Red Eye (good stuff people)........ It's HOT. It's NOT. It's GONE. 10 years later it's REBORN. It makes great business sense to capitalize off an explosive FAD WAVE, especially when the product can be replicated and slightly differentiated with ease and … Continue reading Cookie Crave: How do FAD businesses stay afloat after the thrill is gone?
Dancing in a crowded bar as someone is spinning a bottle on the dance floor to decides who's next up to their showcase their skills????? Definitely a first for me, but the crowd was going wild and so was I! So, did the business design this crowd or was it happenstance? Can you actually design your … Continue reading How much fun can you have for $1? Can you really design a great party crowd?