THE TRUTH WILL SET YOU FREE: Marketing Laws are meant to be followed

You're watching a commercial or reading a product label and decide to invest in the product/service based on the information presented to you. Here's the gotcha- the product/service advertised doesn't meet your expectations, has crazy side effects or required you to unintentionally spend additional money. Whose problem is this? Initially it's the customer's problem. However, if … Continue reading THE TRUTH WILL SET YOU FREE: Marketing Laws are meant to be followed

Dig Deeper and Think Differently: Test Projects Week 2 Update

It's been officially 2 weeks since my test projects kicked off. While the Marketing Consulting piece (Cliqstan) was thought to be the harder of the two projects to make successful, I'm finding that developing a new blog in an era where there are millions of blogs is the most trying. Sure marketing consultants are a … Continue reading Dig Deeper and Think Differently: Test Projects Week 2 Update