You're watching a commercial or reading a product label and decide to invest in the product/service based on the information presented to you. Here's the gotcha- the product/service advertised doesn't meet your expectations, has crazy side effects or required you to unintentionally spend additional money. Whose problem is this? Initially it's the customer's problem. However, if … Continue reading THE TRUTH WILL SET YOU FREE: Marketing Laws are meant to be followed
As I listen to another entrepreneur explain how they feel like they're hitting their head against the wall, but doing everything they are supposed to do, I'm reminded of the last small businessman that shared those thoughts.....they were drowning too. There are thousands of conversations and research that can be found on what breeds success … Continue reading Choose Wisely: Is Your Business on a Path to Flourish? .. or Drown?
Instant Problem: When a company annoys me to the point that I just HAVE to be done with them because I've given it too much of my money and time and I deserve better!!!!.... Instant Solution: Then they send that sweet ole' survey out and I give it a piece of my mind but then … Continue reading That’s all you got?: Surveying customers is ONLY step 1
It's been officially 2 weeks since my test projects kicked off. While the Marketing Consulting piece (Cliqstan) was thought to be the harder of the two projects to make successful, I'm finding that developing a new blog in an era where there are millions of blogs is the most trying. Sure marketing consultants are a … Continue reading Dig Deeper and Think Differently: Test Projects Week 2 Update
Today is January 9, 2017 and it's been a while since I've blogged here. The purpose for me writing today? To connect passions of mine. Marketing and connecting with people in through meaningful moments, hobbies, shared circumstances or future goals are things I care about deeply. These are the things that bring me joy professionally … Continue reading Testing, Testing! New Projects Blog
Are you challenging yourself to serve your audience an awesome experience with EVERYTHING you place in their paths? Cookie Confidential in Philadelphia, Pennsylvania may have that mastered. While the company is no longer around, their out-of-business sign was not typical. Their approach left customers feeling "cared about" and informed in a way that said "you're more … Continue reading Everyday is College: Learn to make customers a fan of your work (Shortie)