You're watching a commercial or reading a product label and decide to invest in the product/service based on the information presented to you. Here's the gotcha- the product/service advertised doesn't meet your expectations, has crazy side effects or required you to unintentionally spend additional money. Whose problem is this? Initially it's the customer's problem. However, if … Continue reading THE TRUTH WILL SET YOU FREE: Marketing Laws are meant to be followed
Instant Problem: When a company annoys me to the point that I just HAVE to be done with them because I've given it too much of my money and time and I deserve better!!!!.... Instant Solution: Then they send that sweet ole' survey out and I give it a piece of my mind but then … Continue reading That’s all you got?: Surveying customers is ONLY step 1
Same ol' same! The same commercial. The same email. The same tweet. The same sign. When it's new you MAY pay attention to it but when it's old it quickly fades into the background. Sometimes we are so busy investing resources into the other areas of our business that we forget we are becoming less … Continue reading Make it last forever: Forego stale marketing to keep customers’ attention
Rewards programs are awesome until members grow tired of “trying” to earn your rewards. There’s a back story that inspired this lesson…. It’s a sad day when you have to consider boycotting what you love → Yelp, I’m talking to you. I consider myself a Yelper (definition: (n.) a person avidly engaged in using Yelp). I actually … Continue reading Before I Let You Go: Making your rewards program Rewarding to avoid member loss
It's Friday and it's 6:40 pm. I'm rushing out of a cab at JFK airport to catch a 7:00 pm flight (thanks NYC traffic and a stalled E train). Impossible? Yes, however, I was NOT missing that flight. Wearing a business suit and my Pumas, I hauled my butt to the Delta kiosk, pleaded to … Continue reading If You Don’t Know How Then Watch Me Do it! Create marketing campaigns worth GOLD
Why is it that we wait until our car stops on the highway and causes a 4 car pile up to realize we should start getting our oil changed regularly? Every prosperous decision shouldn't require a lesson from the school of Hard Knocks. The truth is, we often ignore the seemingly effortless processes, marketing, customer … Continue reading Check Yourself Before You Wreck Yourself: Ongoing Evaluation and Comparison is a MUST!
How far are you willing to go to get what you need to survive as a business (legally of course)? Would you be willing to step outside of your industry's norm to achieve your business goals? Would you do it if there's a chance your desired company image could completely change? Let me start by … Continue reading You’re not in Kansas anymore: When you have to step outside of the norm for success (Italian style!)
Are you challenging yourself to serve your audience an awesome experience with EVERYTHING you place in their paths? Cookie Confidential in Philadelphia, Pennsylvania may have that mastered. While the company is no longer around, their out-of-business sign was not typical. Their approach left customers feeling "cared about" and informed in a way that said "you're more … Continue reading Everyday is College: Learn to make customers a fan of your work (Shortie)