You're watching a commercial or reading a product label and decide to invest in the product/service based on the information presented to you. Here's the gotcha- the product/service advertised doesn't meet your expectations, has crazy side effects or required you to unintentionally spend additional money. Whose problem is this? Initially it's the customer's problem. However, if … Continue reading THE TRUTH WILL SET YOU FREE: Marketing Laws are meant to be followed
Same ol' same! The same commercial. The same email. The same tweet. The same sign. When it's new you MAY pay attention to it but when it's old it quickly fades into the background. Sometimes we are so busy investing resources into the other areas of our business that we forget we are becoming less … Continue reading Make it last forever: Forego stale marketing to keep customers’ attention
Rewards programs are awesome until members grow tired of “trying” to earn your rewards. There’s a back story that inspired this lesson…. It’s a sad day when you have to consider boycotting what you love → Yelp, I’m talking to you. I consider myself a Yelper (definition: (n.) a person avidly engaged in using Yelp). I actually … Continue reading Before I Let You Go: Making your rewards program Rewarding to avoid member loss
Why is it that we wait until our car stops on the highway and causes a 4 car pile up to realize we should start getting our oil changed regularly? Every prosperous decision shouldn't require a lesson from the school of Hard Knocks. The truth is, we often ignore the seemingly effortless processes, marketing, customer … Continue reading Check Yourself Before You Wreck Yourself: Ongoing Evaluation and Comparison is a MUST!
Listening to friends, family, and my online peeps that have started businesses, I've noticed that in the excitement of building a brand they sometimes put the cart before the horse. I support anyone simply trying to achieve something.. anything.. (as long a it's positive) →BUT (yes, the big but) doing too much too soon won't … Continue reading Baby Steps: Should you expand your brand NOW OR LATER?