For better or worse, people will inevitably change and sometimes companies and brands must change just as frequently- it's the way of the world and the way to success. When you're in a competitive industry (any), the last thing you want to be is stubborn/overly confident and only change when fallen revenue and loss of … Continue reading Russian Roulette: Be clear when reinventing yourself
About: The TaylorGO Company's Consulting Services | Founder | Blog Services How can we help your business as a consultant? The TaylorGo Company specializes in improving agency relationships with corporate partners and providing businesses or public figures with strategic marketing plans and content. Through cross-collaboration and true organizational alignment we create strong strategies, restore relationships, … Continue reading About The TaylorGo Company
You're watching a commercial or reading a product label and decide to invest in the product/service based on the information presented to you. Here's the gotcha- the product/service advertised doesn't meet your expectations, has crazy side effects or required you to unintentionally spend additional money. Whose problem is this? Initially it's the customer's problem. However, if … Continue reading THE TRUTH WILL SET YOU FREE: Marketing Laws are meant to be followed
Are you a leader or not? Your product and brand is worth choosing leadership, in some type of way. If you don't define your advantage and invest in driving it's success in a way that evolves to suit your market, you're choosing to eaten. Businesses please remember- The road less traveled has the most undiscovered … Continue reading Eat or be Eaten: Leadership and Warren Buffett and Sean Taylor on “Choosing”
As I listen to another entrepreneur explain how they feel like they're hitting their head against the wall, but doing everything they are supposed to do, I'm reminded of the last small businessman that shared those thoughts.....they were drowning too. There are thousands of conversations and research that can be found on what breeds success … Continue reading Choose Wisely: Is Your Business on a Path to Flourish? .. or Drown?
Instant Problem: When a company annoys me to the point that I just HAVE to be done with them because I've given it too much of my money and time and I deserve better!!!!.... Instant Solution: Then they send that sweet ole' survey out and I give it a piece of my mind but then … Continue reading That’s all you got?: Surveying customers is ONLY step 1
Same ol' same! The same commercial. The same email. The same tweet. The same sign. When it's new you MAY pay attention to it but when it's old it quickly fades into the background. Sometimes we are so busy investing resources into the other areas of our business that we forget we are becoming less … Continue reading Make it last forever: Forego stale marketing to keep customers’ attention
Tonight I caught up with a friend of mine who finished writing her first book and just needs it edited. The problem? She keeps finding editors who have horrible communication or charge full price for a half edit.....No bueno Bad service or a decline of product quality may be the result of a one-time mishap, … Continue reading Bad Business: Customers should NEVER feel your struggle
My uncle and I were strolling around Georgetown (DC) and we noticed some unique business signs. These signs weren't unique because of design but because of the personality and tone of their words. These words caught my attention and made me check out the restaurant/shop to see what it actually had to offer. Mission accomplished! Do … Continue reading Talk that Talk to me! Make your Brand Voice a Competitive Advantage
Rewards programs are awesome until members grow tired of “trying” to earn your rewards. There’s a back story that inspired this lesson…. It’s a sad day when you have to consider boycotting what you love → Yelp, I’m talking to you. I consider myself a Yelper (definition: (n.) a person avidly engaged in using Yelp). I actually … Continue reading Before I Let You Go: Making your rewards program Rewarding to avoid member loss
It's Friday and it's 6:40 pm. I'm rushing out of a cab at JFK airport to catch a 7:00 pm flight (thanks NYC traffic and a stalled E train). Impossible? Yes, however, I was NOT missing that flight. Wearing a business suit and my Pumas, I hauled my butt to the Delta kiosk, pleaded to … Continue reading If You Don’t Know How Then Watch Me Do it! Create marketing campaigns worth GOLD
Why is it that we wait until our car stops on the highway and causes a 4 car pile up to realize we should start getting our oil changed regularly? Every prosperous decision shouldn't require a lesson from the school of Hard Knocks. The truth is, we often ignore the seemingly effortless processes, marketing, customer … Continue reading Check Yourself Before You Wreck Yourself: Ongoing Evaluation and Comparison is a MUST!
As I explained to my dad my idea to do a soft launch of my blog, I inadvertently shared my previous fear of my writing being hated and thought of as worthless. Well... BYE FEAR. Erykah Badu once said "Keep in mind I'm an artist, and I'm sensitive about my sh@#". She may have said … Continue reading “I’m an artist… and I’m sensitive about my ish” : Does sensitivity have a place in business?
Coming up with a slogan (your hook) that gets ingrained in people's memory and rolls off their tongues is ALWAYS the goal. Catchy slogans, hooks or wordplay can expedite your brand's awareness, but watch your mouth because even the slightest misinterpretation can impact your brand negatively. I'm not a lyricist but I'm pretty good with wordplay. As … Continue reading Wordplay: Can people take your HOOK and hang you?
How far are you willing to go to get what you need to survive as a business (legally of course)? Would you be willing to step outside of your industry's norm to achieve your business goals? Would you do it if there's a chance your desired company image could completely change? Let me start by … Continue reading You’re not in Kansas anymore: When you have to step outside of the norm for success (Italian style!)