Testing, Testing! New Projects Blog

Today is January 9, 2017 and it's been a while since I've blogged here. The purpose for me writing today?  To connect passions of mine. Marketing and connecting with people in through meaningful moments, hobbies, shared circumstances or future goals are things I care about deeply. These are the things that bring me joy professionally … Continue reading Testing, Testing! New Projects Blog

You’re not in Kansas anymore: When you have to step outside of the norm for success (Italian style!)

How far are you willing to go to get what you need to survive as a business (legally of course)? Would you be willing to step outside of your industry's norm to achieve your business goals? Would you do it if there's a chance your desired company image could completely change? Let me start by … Continue reading You’re not in Kansas anymore: When you have to step outside of the norm for success (Italian style!)

Hello Long Winded! I seem to have missed your point (The art of the quick hit)

As I scroll down Instagram and keep scrolling only to find myself still on the same post because it's a freaking 4 page letter......... (still scrolling.......) Wait, what are you talking about? Nope, not reading all that! <------ Both undesirable reactions for business owners hoping to engage their audience, but both TRUTHFUL and COMMON reactions … Continue reading Hello Long Winded! I seem to have missed your point (The art of the quick hit)

Cookie Crave: How do FAD businesses stay afloat after the thrill is gone?

As I stuff my mouth with these cookies from a back alley cookie joint named Red Eye (good stuff people)........ It's HOT. It's NOT. It's GONE. 10 years later it's REBORN. It makes great business sense to capitalize off an explosive FAD WAVE, especially when the product can be replicated and slightly differentiated with ease and … Continue reading Cookie Crave: How do FAD businesses stay afloat after the thrill is gone?

How much fun can you have for $1? Can you really design a great party crowd?

Dancing in a crowded bar as someone is spinning a bottle on the dance floor to decides who's next up to  their showcase their skills????? Definitely a first for me, but the crowd was going wild and so was I! So, did the business design this crowd or was it happenstance? Can you actually design your … Continue reading How much fun can you have for $1? Can you really design a great party crowd?

Everyday is College: Learn to make customers a fan of your work (Shortie)

Are you challenging yourself to serve your audience an awesome experience with EVERYTHING you place in their paths? Cookie Confidential in Philadelphia, Pennsylvania may have that mastered. While the company is no longer around, their out-of-business sign was not typical. Their approach left customers feeling "cared about" and informed in a way that said "you're more … Continue reading Everyday is College: Learn to make customers a fan of your work (Shortie)

Baby Steps: Should you expand your brand NOW OR LATER?

Listening to friends, family, and my online peeps that have started businesses, I've noticed that in the excitement of building a brand they sometimes put the cart before the horse. I support anyone simply trying to achieve something.. anything.. (as long a it's positive) →BUT (yes, the big but) doing too much too soon won't … Continue reading Baby Steps: Should you expand your brand NOW OR LATER?